UX designer, user researcher, visual designer
UX designer, user researcher, visual designer
Startup for taxi drivers to increase revenue
User research • UX design • Visual design
Fare Pilot is an application that gives taxi drivers visibility of where they can secure fares. The application uses realtime analytics of crowd movements, analysis of large events within a city and historical daily data.
The original idea came with other assumptions about what would be an idea feature set for a taxi driver. This allowed us to produce an early prototype to test with drivers in interviews before refining that into a working prototype that we were able to deploy to a set of working drivers in an alpha test.
This gave us the ability to understand what motivated drivers so that we could launch a beta test of a narrower set of features utilising larger data sets as we refined the concept.
Proposition interviews with taxi drivers to test the initial features
Alpha test with UX designer running software and manually pointing drivers to hotspots
Post alpha test interviews with drivers who used the app for two weeks
Early wireframes with features for proposition testing
Revised wireframes to test features
Visual design for the launched beta test with second stage branding
Landing page of latest iteration